TRUSTED BY
Why Lively
The Lively Axis Platform
Lively Axis unifies benefits administration, healthcare spending, and investing in one intelligent platform. By connecting account balances, employer rules, and real-time carrier data, Axis creates a smarter, more automated experience for teams and individuals.
Hands-Off Administration: Automate file syncs, eliminate manual reconciliations, and generate plain-language reports.
One-App Simplicity: Manage accounts, sync claims, and use a smart debit card that routes funds automatically at checkout.
Context-Aware AI: Surface missed tax-free reimbursements, guide enrollment decisions, and complete complex account tasks 24/7.
Lively Axis helps your benefits infrastructure get smarter over time, so employers can simplify operations and individuals can maximize every healthcare dollar.
3 times better
Customer satisfaction is 3-4 times higher than the industry average.***
98% retention
You're in good hands. Lively retains over 98% of the employers that choose us.
$24 million saved
We're not here to nickel and dime you. Lively HSA account holders have saved over $24 million in fees, and counting.
***Based on Net Promoter Score (NPS). NPS is a widely used metric that measures customer satisfaction. Lively's NPS score is three times higher than the industry average of 16-34.
Maximize your healthcare savings and further your financial goals with a Lively HSA.
No hidden fees - ever
Lively HSAs are free for individuals and families, so you never have to worry about hidden costs.
Secure contributions and transfers
Put your money to work with peace of mind: Lively HSAs are FDIC-insured* and use bank-grade security.
Support — that’s here for you
Responsive, expert support whether you are saving, spending, or investing.
HR TEAMS LOVE LIVELY
Top rated on G2. Find out why.
Discover why employers give Lively five stars and read our reviews on G2.
HR TEAMS LOVE LIVELY
Top rated on G2. Find out why.
Discover why employers give Lively five stars and read our reviews on G2.
Transparent HSA pricing. Zero hidden fees.
INDIVIDUALS
$0.00
Simple, transparent HSA pricing at last.
Free for individuals & families
HSA cash balance is insured and interest bearing*
Choose when and how to invest (optional - additional fee may apply)
BUSINESSES
$0.00
Per Employee Per Month (PEPM)
(Subject to a $200 monthly minimum)
Streamline HSA administration for less.
Intuitive dashboard administration
Effortless contribution management
Personalized investment options
* Lively is not an FDIC or NCUA insured financial institution. Lively partners with financial institutions in order to provide its products. These financial institutions are FDIC or NCUA insured and your HSA account may be eligible for pass through insurance. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. Please contact Lively for more detailed information.
REPORT
How HR leaders are using AI
HR teams are using AI to simplify operations, reclaim time, and reduce complexity across benefits workflows.
Lively’s 2026 AI in HR Report reveals how enterprise leaders are applying AI to real tasks like reimbursements, claims processing, and data reconciliation. The report is based on a national survey of more than 250 HR leaders and reflects a practical, outcomes-first mindset.
Inside the report, you will learn:
Where HR time is being lost and how AI is helping
Why benefits workflows are the best place to start
What high-performing HR teams are prioritizing in 2026
Read the full report to see how AI is already making an impact.
FOR EMPLOYERS, BROKERS & HR TEAMS
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Fill out this form, and we’ll be in touch within one business day.
Note: If you are an individual account holder or need personal support, please visit our Help Center.
Frequently Asked Questions (FAQ)
What is Lively?
Lively is the flexible benefits solutions provider that gets it right. We designed our solutions to take the guesswork out of managing benefits and our innovative features are built to simplify benefits administration and evolve with your business. By combining robust features with unparalleled service, we make benefits administration effortless, even when time and energy are limited. Experience benefits administration as it should be with Lively. Lively currently offers HSA, FSA, HRA, COBRA, Direct Bill, Lifestyle Spending Accounts, and Medical Travel Accounts.
What are flexible benefits?
Flexible benefits are saving and spending accounts, and other perks like paid time-off that are offered by employers and are optional for employees to participate in. These benefits can be pre- or post- tax contribution accounts and non-monetary benefits like professional development and wellness initiatives. By offering flexible benefits, employers empower employees to customize their benefits package in a way that best meets their unique needs and goals. Flexible benefits can also help improve employers' recruitment and retention efforts and improve employee engagement.
What flexible benefits does Lively offer?
Lively currently offers Health Savings Accounts (HSA) for individuals and employer groups and employer-sponsored savings and spending accounts, including Flexible Spending Accounts (FSA), Lifestyle Spending Accounts (LSA), Health Reimbursement Arrangements (HRA), Medical Travel Accounts (MTA), and COBRA and Direct Bill.
What makes Lively different from other providers?
Lively was built to create a better, easier-to-use benefits experience and save our account holders and administrators time and money. Our unparalleled, responsive, knowledgeable customer service and account holder education, innovative features, and technology built in-house enables easy set up and simple administration. Our customer satisfaction rating (NPS) is nearly triple the industry average and we’re the fastest growing HSA-provider in the market. Our solutions are simple, trusted, and reliable. In short, they just work.