LIVELY BLOG

News

Lively’s 2024 Health Savings Account Snapshot Report shows how Lively HSA account holders saved, spent, and invested their HSAs.

Lively recently hit a huge milestone: We now have over $1 billion in HSA assets on our platform. A huge number, yes, but one that is meaningful to us, and our account holders, for a few different reasons.

When people come together with a shared vision, something clicks, and I can feel that we’re all working on something that’s bigger than ourselves. Our hiring process is about more than just finding candidates and onboarding new team members. Employee happiness and satisfaction are just as important.

Lively’s identity and culture grew out of our customer-centric approach. During the first 12 months after we launched, Shobin and I rolled up our sleeves and worked directly with our customer support team. As cofounders, we wanted to better understand our customer pain points and build solutions-based products that could meet those needs.

As a company, we’re nothing without our values, which were chosen with intention and refined as Lively continued to evolve. Here’s a closer look at where they came from—and, most importantly, how they inform day-to-day life at Lively.

Lively was born in 2016, and named for how we want people to feel after they interact with us: upbeat and lively. We believe that managing your HSA should be easy, stress-free, user-friendly and consumer-centered. It’s about more than just finances. At the end of the day, we want people to feel confident about their ability to navigate out-of-pocket healthcare expenses.